Defeua® Streetwear Sostenibile

Defeua® is a streetwear brand born in 2016, which transformed the t-shirt into an extraordinary vehicle capable of generating awareness. A mission that combines sustainability, communication and design with the aim of eliminating superficiality from the world of fashion. Thanks to a careful search for ethical and responsible fabrics and through the study of each graphic concept, a commonly used product such as shirt becomes a powerful tool for communication and change. The graphics have the courage to also touch the delicate themes of the company in which we live, without ever losing sight of the aesthetic of the product. An identity card makes the brand unique, telling each garment 360 °, from the fabrics to the meaning of the graphics made, thus filling that void of transparency left by the other brands and generating awareness in the wearer. An incredible journey to a conscious revolution, which led the brand to schools in the middle of the students to talk about sustainability and to be published in various magazines including Millionaire. Today Defeua® is one of the most recognized streetwear brands in the world of Italian sustainable fashion.